I was until content (the words and images and audio and video that fill anything online) has taken on a whole new and special meaning.
I wonder why. We have had content since early civilization learned to communicate. The first cave painting was content. Movies and books are full of content and the ones we remember and have a long shelf life are full of great content.
Content is not the sole domain of the online world. To the online zealots who preach about the importance of good content, relax. It has existed long before you came along and it is not exclusively yours.