Monthly Archives: October 2010

New Marketing Language

Posted on October 26, 2010 by Murray Hill

The words are changing. The old days of top of mind awareness and unique selling propostion with push messages on mass media are fading. Now we are starting to pull customers to us with attraction words like relationship, community and … Continue reading →

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Trying Harder

Posted on October 25, 2010 by Murray Hill

How does an Average White Shark become a Great White Shark? I wonder, is there an Excellent White Shark?

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Take Credit (very seriously)

Posted on October 18, 2010 by Murray Hill

Do you know what a FICO score is? I wonder if you know yours? If you don’t, find out.

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Branded

Posted on October 18, 2010 by Murray Hill

At what point does an in-house private label grocery product become a brand? They compete against “brand” name products as “no-name” but are they really. President’s Choice (Superstore/Loblaws), Compliments (Sobey’s), Great Value (WalMart) provide as much of a brand promise … Continue reading →

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Career Path

Posted on October 15, 2010 by Murray Hill

I would sure like to see the job description for Director of Foresight. And, I wonder, how does one get the experience? Note: This is a real position of a guy working for a Silicon Valley investment firm.

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Winnipeg – A World Destination

Posted on October 10, 2010 by Murray Hill

I just had to write those words for the title of this post. Who would have ever thought it possible that in 2 1/2 years our little burg will be in the global spotlight. The reason? The Canadian Museum for … Continue reading →

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Career Path

Posted on October 9, 2010 by Murray Hill

I like food. I like photography. I wonder if I could make a living as a food photographer?

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A Personality Test

Posted on October 4, 2010 by Murray Hill

The golf course is a great place to learn more about how a person thinks. When it rains the pessimist will say ” not going to get any extra yards in the fairways today”. The optimist will say, “the greens … Continue reading →

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