Category Archives: Marketing

Sick and tired 

Recently I found the need to go to the local drug store to get some over the counter cold medications.  It used to be there were only two disposable consumer items that really pissed me off when I had to … Continue reading

Posted in Advertising, Branding, Consumer Advice, Health, Marketing, Retail | Tagged , , , | 1 Comment

Pots and pans and printers

I’m really confused. Who is the genius that decided it would be a good idea to sell Paderno cookware at Staples, the office supply store?   That’s right. The first place I would think of to get a new grill … Continue reading

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Serving your niche market

One of the best mass market examples I can think of is the horror movie industry. Not everyone likes these movies but that smaller segment of the population that does like them, like them a lot. So they continue to … Continue reading

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Want a like new home?

If you’re happy with your space and don’t need to make structural changes and don’t want to go through the hassle of selling, buying and moving and still want something new, paint the interior.  Don’t be afraid of a radical … Continue reading

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Food Scam

I guess we need to read food labels more closely! Check out how this apparent brand of ice cream is hiding their lie. It looks like ice cream, it was chosen from the ice cream freezer in the grocery store. … Continue reading

Posted in Branding, Food and Dining, Health, Marketing | Tagged , , , , , | 1 Comment

Deep Pockets

In a recent conversation with a friend, while we were talking about the apparent issue with the bendable iPhone 6+, I predicted that someone is going to change fashion design by creating pants or jeans with bigger pockets. It’s already … Continue reading

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Usage directions

I wonder if the basic ‘how to use’ instructions manufacturers put on the packaging of many consumer products like shampoo, are there for us or them? Do we really need to know that we have to rinse the soap off. … Continue reading

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Failed display

In the high tech world of The Consumer Electronics Show you would think it would be fairly easy to set up a simple promotion display? Apparently not.

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I need to believe before I buy

A purchase decision is influenced by a number of factors. One of the most important to me is that I have to believe that the item I’m buying is going to do what it is supposed to do therefore solving … Continue reading

Posted in Human Behaviour, Marketing, Perception, Selling, Uncategorized | Tagged , , , | Leave a comment

Christmas Commercial Controversy

The Joe Boxer/Kmart TV ad has caused a stir. Apparently this ad is “reverse sexism”. No it’s not. It’s entertaining. And a fundamental basic rule of marketing is met here. If you can show the benefit of your product you … Continue reading

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