Category Archives: Perception

Size does matter

Posted on March 24, 2015 by Murray Hill

Why does 3/4 of a million dollars sound like way more money than when you say $750,000? It’s the same thing. To me, $750,000 is not just a lot of money it’s a big number. When compared to 3/4 of … Continue reading →

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The true test of honesty

Posted on March 14, 2014 by Murray Hill

Let’s be honest. Most of us see ourselves as being truthful. To me though, being honest is bigger than that. Being honest is choosing a path in life and then being true to that path. You stay on that course, … Continue reading →

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I need to believe before I buy

Posted on November 26, 2013 by Murray Hill

A purchase decision is influenced by a number of factors. One of the most important to me is that I have to believe that the item I’m buying is going to do what it is supposed to do therefore solving … Continue reading →

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Is it really expensive?

Posted on April 11, 2013 by Murray Hill

We have a choice when purchasing most anything. Our choice is what we are willing to pay. Often the low price wins. But are we really saving anything if it doesn’t work or doesn’t as long as it should because … Continue reading →

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