Monthly Archives: February 2011

Out of Season Messages

Posted on February 17, 2011 by Murray Hill

Yesterday, I stumbled on two messages from two businesses that left me wondering, if they care so little why should I (as a consumer) care at all. The first instance I saw was while waiting to pay my lunch bill … Continue reading →

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Marketing Explained

Posted on February 12, 2011 by Murray Hill

This is a quote from Al Ries, taken from an interview with a PR pro, Marsha Friedman. Many, many, many brands today do not stand for anything, because they’re into everything.  If you’re into everything, the brand can’t possibly stand … Continue reading →

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Customer Value Defined

Posted on February 10, 2011 by Murray Hill

This company clearly gets it. Their thinking behind offering a full refund says it all. “We sell the PC version of World of Goo on our website directly, and any time we get an email from someone who was not pleased … Continue reading →

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Open and Closed

Posted on February 8, 2011 by Murray Hill

I wonder if there is a better way for a local small business to say they are Open or Closed? Perhaps their sign could say something more welcoming, or personal or more humourous? A little neon personality wouldn’t hurt and … Continue reading →

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Dirty Advertising

Posted on February 4, 2011 by Murray Hill

While driving a long stretch of a local street yesterday, I noticed every bus bench at every bus stop was 50% to 90% covered under snow and ice as a result of the street being ploughed. I wonder why the … Continue reading →

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