Category Archives: Strategy

Pots and pans and printers

Posted on October 10, 2015 by Murray Hill

I’m really confused. Who is the genius that decided it would be a good idea to sell Paderno cookware at Staples, the office supply store? That’s right. The first place I would think of to get a new grill … Continue reading →

Posted in Advertising, Marketing, Retailing, Strategy | Tagged branding, marketing, positioning, Staples | Leave a comment

Serving your niche market

Posted on August 19, 2015 by Murray Hill

One of the best mass market examples I can think of is the horror movie industry. Not everyone likes these movies but that smaller segment of the population that does like them, like them a lot. So they continue to … Continue reading →

Posted in Marketing, Strategy | Tagged horror movies, niche marketing, specialization, targeting | Leave a comment

Avoiding vulnerability

Posted on March 12, 2014 by Murray Hill

We all have weaknesses. We could all use some shoring up and improvement when it comes to our character traits, personalities, attitudes, skills and even habits. So before someone else recognizes your weaknesses and tries to take advantage of you, … Continue reading →

Posted in Change, Human Behaviour, Strategy | Tagged attitude, change, preparation, strengths, vulnerability, weaknesses | Leave a comment

Bragging rights

Posted on March 12, 2013 by Murray Hill

It doesn’t happen very often but I’m going to claim them. At least for a day! On February 5th, 2013, just after the Super Bowl, in a blog post on this site, I stated that Oreo Cookies was the best … Continue reading →