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Category Archives: Branding
Common Ground
What a great name for a local coffee shop! The marketing opportunities are endless too…..
Posted in Branding, Business, Human Behaviour, Retail
Tagged business names, cafes, coffee, restaurants
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Sick and tiredÂ
Recently I found the need to go to the local drug store to get some over the counter cold medications. It used to be there were only two disposable consumer items that really pissed me off when I had to … Continue reading
Posted in Advertising, Branding, Consumer Advice, Health, Marketing, Retail
Tagged branding, cold medications, generic drugs, no name drugs
1 Comment
Food Scam
I guess we need to read food labels more closely! Check out how this apparent brand of ice cream is hiding their lie. It looks like ice cream, it was chosen from the ice cream freezer in the grocery store. … Continue reading
Posted in Branding, Food and Dining, Health, Marketing
Tagged Breyers, Breyers Frozen Dessert, food labelling, food processing, food scams, ice cream
1 Comment
Usage directions
I wonder if the basic ‘how to use’ instructions manufacturers put on the packaging of many consumer products like shampoo, are there for us or them? Do we really need to know that we have to rinse the soap off. … Continue reading
Posted in Branding, Marketing
Tagged directions, marketing, personal care products, usage instructions
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My personal web site
I finally finished the long overdue upgrade on my personal web site. Actually it has been more of a complete rebuild as it has gone from a business to a personal theme. There are still a few things to be … Continue reading
What’s your “Smileage”?
I was recently reading an interview with Amit Kleinberger, the owner of Menchie’s, a very fast growing frozen yogurt franchise in North America. He positions his self serve restaurants as a happy experience based on a mission of “it’s not … Continue reading
Posted in Branding, Customer Service, Food and Dining, Marketing
Tagged frozen yogurt, happiness, Menchie's, retail experience, smiles, smiling
1 Comment
Creating attention….for yourself
I recently had a printing company design and print my own personal card. It’s the same universal size as any business card but it only contains my personal contact information. The front includes the usual coordinates like cell phone, home … Continue reading
Posted in Branding
Tagged attention, branding, Business cards, conversation, getting found, personal branding, personal cards, search
1 Comment