Category Archives: Advertising

Sick and tired 

Posted on December 29, 2015 by Murray Hill

Recently I found the need to go to the local drug store to get some over the counter cold medications.  It used to be there were only two disposable consumer items that really pissed me off when I had to … Continue reading →

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Pots and pans and printers

Posted on October 10, 2015 by Murray Hill

I’m really confused. Who is the genius that decided it would be a good idea to sell Paderno cookware at Staples, the office supply store?   That’s right. The first place I would think of to get a new grill … Continue reading →

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Failed display

Posted on January 9, 2014 by Murray Hill

In the high tech world of The Consumer Electronics Show you would think it would be fairly easy to set up a simple promotion display? Apparently not.

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Christmas Commercial Controversy

Posted on November 23, 2013 by Murray Hill

The Joe Boxer/Kmart TV ad has caused a stir. Apparently this ad is “reverse sexism”. No it’s not. It’s entertaining. And a fundamental basic rule of marketing is met here. If you can show the benefit of your product you … Continue reading →

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Bad Advertising

Posted on October 6, 2013 by Murray Hill

Maybe the title of this blog post should be weak advertising or ineffective advertising or how to insult the intelligence of the person you would like to do business with? Two examples from our local weekend newspaper: 1. A major … Continue reading →

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The business that cried sale

Posted on September 4, 2013 by Murray Hill

When a retail business has a sale and says “limited time” or “offer ends soon” and then on the last day deliberately extends the offer by “one more day”, it sends all the wrong messages. What, the sale stiffed, you … Continue reading →

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Sharing words of wisdom #9

Posted on August 18, 2013 by Murray Hill

“Immunity to advertising is one of humanity’s most comforting self-delusions” Ed Shane

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The Winning Advertiser

Posted on February 5, 2013 by Murray Hill

Sure, the Baltimore Ravens won the Super Bowl because they have a talented team led by a quarter back who had something to prove. I suggest though, that winning is helped by making better decisions and being prepared to make … Continue reading →

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Sign of creativity

Posted on January 31, 2013 by Murray Hill

I saw this displayed on the tailgate of a welding truck…. “We can weld anything, except the crack of dawn”. If I ever needed a welder, I know who I would hire!

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Knowing your business

Posted on January 11, 2013 by Murray Hill

When I recently asked one of my advertisers, who is in the spa business, what business are you really in, what are you really selling, his response was brilliant. His response was ” we are in the smiling business”. Definition? … Continue reading →

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