Tag Archives: selling

I need to believe before I buy

A purchase decision is influenced by a number of factors. One of the most important to me is that I have to believe that the item I’m buying is going to do what it is supposed to do therefore solving … Continue reading

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Sharing words of wisdom #9

“Immunity to advertising is one of humanity’s most comforting self-delusions” Ed Shane

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Knowing your business

When I recently asked one of my advertisers, who is in the spa business, what business are you really in, what are you really selling, his response was brilliant. His response was ” we are in the smiling business”. Definition? … Continue reading

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A new title for car sales people

A rural car dealership is looking to hire “Floor Closers”. I wonder if that means that once you are on their show room floor you will be wrestled to the ground and pushed around until they can “close” the deal. … Continue reading

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