Tag Archives: price

Marketing Genius

Posted on September 22, 2013 by Murray Hill

Have you ever bought a pair of men’s socks that have a piece of crinkly tissue paper placed in one of the socks? Have you noticed that the socks with the tissue paper are way more expensive than a similar … Continue reading →

Posted in Marketing | Tagged cost, marketing, men's wear, perceptions, price, retail, socks, value | Leave a comment

Is it really expensive?

Posted on April 11, 2013 by Murray Hill

We have a choice when purchasing most anything. Our choice is what we are willing to pay. Often the low price wins. But are we really saving anything if it doesn’t work or doesn’t as long as it should because … Continue reading →

Posted in Perception, Quotations | Tagged cheap, cost, expensive, price, value | Leave a comment

Lowest Is Not Always Best

Posted on March 17, 2011 by Murray Hill

When buying a service, whether it’s a contractor for home renovations or life and property insurance we usually call around and typically get three quotes. I wonder why we seem to always ask the high bidders why their quote is … Continue reading →