Tag Archives: marketing

Pots and pans and printers

Posted on October 10, 2015 by Murray Hill

I’m really confused. Who is the genius that decided it would be a good idea to sell Paderno cookware at Staples, the office supply store?   That’s right. The first place I would think of to get a new grill … Continue reading →

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Usage directions

Posted on January 19, 2014 by Murray Hill

I wonder if the basic ‘how to use’ instructions manufacturers put on the packaging of many consumer products like shampoo, are there for us or them? Do we really need to know that we have to rinse the soap off. … Continue reading →

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Bad Advertising

Posted on October 6, 2013 by Murray Hill

Maybe the title of this blog post should be weak advertising or ineffective advertising or how to insult the intelligence of the person you would like to do business with? Two examples from our local weekend newspaper: 1. A major … Continue reading →

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Marketing Genius

Posted on September 22, 2013 by Murray Hill

Have you ever bought a pair of men’s socks that have a piece of crinkly tissue paper placed in one of the socks? Have you noticed that the socks with the tissue paper are way more expensive than a similar … Continue reading →

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The business that cried sale

Posted on September 4, 2013 by Murray Hill

When a retail business has a sale and says “limited time” or “offer ends soon” and then on the last day deliberately extends the offer by “one more day”, it sends all the wrong messages. What, the sale stiffed, you … Continue reading →

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Wise words #10

Posted on August 19, 2013 by Murray Hill

“Our ability to gain and hold attention depends entirely upon our ability to stimulate the curiosity of others”. Roy Williams

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Today’s lunch

Posted on March 1, 2013 by Murray Hill

Time permitting, this could be a new feature on my blog. At lunch, by myself, I have time to surf my favorite web sites and blogs. As I “wonder around” I sometimes find an excellent post that all of you … Continue reading →

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The marketing opportunity that slipped away

Posted on February 18, 2013 by Murray Hill

This past Saturday night, prior to CBC’s Hockey Night in Canada game coverage, the NHL and the Toronto Maple Leafs honoured their players who won the Stanley Cup in 1963. Some of the most famous names ever to play the … Continue reading →

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Grocery Store Merchandising Suggestions

Posted on February 17, 2013 by Murray Hill

Grocers have the perfect opportunity to sell more items if they would stop and think of ways to make things easy and fast for their customers. But they don’t get it. Example: A favorite summer treat at the campsite or … Continue reading →

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The Winning Advertiser

Posted on February 5, 2013 by Murray Hill

Sure, the Baltimore Ravens won the Super Bowl because they have a talented team led by a quarter back who had something to prove. I suggest though, that winning is helped by making better decisions and being prepared to make … Continue reading →

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