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Tag Archives: K Mart
Christmas Commercial Controversy
The Joe Boxer/Kmart TV ad has caused a stir. Apparently this ad is “reverse sexism”. No it’s not. It’s entertaining. And a fundamental basic rule of marketing is met here. If you can show the benefit of your product you … Continue reading
Posted in Advertising, Marketing
Tagged advertising, Joe Boxer, K Mart, special interest groups, TV advertising
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