Tag Archives: buying

I need to believe before I buy

A purchase decision is influenced by a number of factors. One of the most important to me is that I have to believe that the item I’m buying is going to do what it is supposed to do therefore solving … Continue reading

Posted in Human Behaviour, Marketing, Perception, Selling, Uncategorized | Tagged , , , | Leave a comment

Sharing words of wisdom #9

“Immunity to advertising is one of humanity’s most comforting self-delusions” Ed Shane

Posted in Advertising, Human Behaviour, Marketing | Tagged , , , , | Leave a comment