Tag Archives: branding

Sick and tired

Posted on December 29, 2015 by Murray Hill

Recently I found the need to go to the local drug store to get some over the counter cold medications. It used to be there were only two disposable consumer items that really pissed me off when I had to … Continue reading →

Posted in Advertising, Branding, Consumer Advice, Health, Marketing, Retail | Tagged branding, cold medications, generic drugs, no name drugs | 1 Comment

Pots and pans and printers

Posted on October 10, 2015 by Murray Hill

I’m really confused. Who is the genius that decided it would be a good idea to sell Paderno cookware at Staples, the office supply store? That’s right. The first place I would think of to get a new grill … Continue reading →

Posted in Advertising, Marketing, Retailing, Strategy | Tagged branding, marketing, positioning, Staples | Leave a comment

I need to believe before I buy

Posted on November 26, 2013 by Murray Hill

A purchase decision is influenced by a number of factors. One of the most important to me is that I have to believe that the item I’m buying is going to do what it is supposed to do therefore solving … Continue reading →

Posted in Human Behaviour, Marketing, Perception, Selling, Uncategorized | Tagged branding, buying, purchase decisions, selling | Leave a comment

Creating attention….for yourself

Posted on March 10, 2013 by Murray Hill

I recently had a printing company design and print my own personal card. It’s the same universal size as any business card but it only contains my personal contact information. The front includes the usual coordinates like cell phone, home … Continue reading →