Tag Archives: advertising

Failed display

Posted on January 9, 2014 by Murray Hill

In the high tech world of The Consumer Electronics Show you would think it would be fairly easy to set up a simple promotion display? Apparently not.

Posted in Advertising, Marketing, Technology | Tagged advertising, CES, Consumer Electronics Show, display booths, trade shows | Leave a comment

Christmas Commercial Controversy

Posted on November 23, 2013 by Murray Hill

The Joe Boxer/Kmart TV ad has caused a stir. Apparently this ad is “reverse sexism”. No it’s not. It’s entertaining. And a fundamental basic rule of marketing is met here. If you can show the benefit of your product you … Continue reading →

Posted in Advertising, Marketing | Tagged advertising, Joe Boxer, K Mart, special interest groups, TV advertising | Leave a comment

Bad Advertising

Posted on October 6, 2013 by Murray Hill

Maybe the title of this blog post should be weak advertising or ineffective advertising or how to insult the intelligence of the person you would like to do business with? Two examples from our local weekend newspaper: 1. A major … Continue reading →

Posted in Advertising | Tagged advertising, marketing | Leave a comment

The business that cried sale

Posted on September 4, 2013 by Murray Hill

When a retail business has a sale and says “limited time” or “offer ends soon” and then on the last day deliberately extends the offer by “one more day”, it sends all the wrong messages. What, the sale stiffed, you … Continue reading →

Posted in Advertising, Business, Customer Service, Marketing | Tagged advertising, customer loyalty, customer retention, customer service, marketing | Leave a comment

Wise words #10

Posted on August 19, 2013 by Murray Hill

“Our ability to gain and hold attention depends entirely upon our ability to stimulate the curiosity of others”. Roy Williams

Posted in Communication, Quotations | Tagged advertising, attention, Communication, curiosity, lectures, marketing, presentations, quotations, Roy Williams, speeches | Leave a comment

Sharing words of wisdom #9

Posted on August 18, 2013 by Murray Hill

“Immunity to advertising is one of humanity’s most comforting self-delusions” Ed Shane

Posted in Advertising, Human Behaviour, Marketing | Tagged advertising, buying, influence, persuasion, selling | Leave a comment

Consumption

Posted on April 18, 2013 by Murray Hill

Consuming is what us consumers do. Unfortunately some businesses think that unless I walk into their retail store to make a purchase I am not a consumer of theirs. Wrong! I don’t have to buy something to be a consumer. … Continue reading →

Posted in Customer Service, Marketing | Tagged advertising, consumerism, consumers, retail | Leave a comment

Today’s lunch

Posted on March 1, 2013 by Murray Hill

Time permitting, this could be a new feature on my blog. At lunch, by myself, I have time to surf my favorite web sites and blogs. As I “wonder around” I sometimes find an excellent post that all of you … Continue reading →

Posted in Marketing | Tagged advertising, marketing | Leave a comment

The Winning Advertiser

Posted on February 5, 2013 by Murray Hill

Sure, the Baltimore Ravens won the Super Bowl because they have a talented team led by a quarter back who had something to prove. I suggest though, that winning is helped by making better decisions and being prepared to make … Continue reading →

Posted in Advertising | Tagged advertising, marketing, Super Bowl, Super Bowl ads, Super Bowl advertisers, Super Bowl commercials, TV commercials | Leave a comment

Sign of creativity

Posted on January 31, 2013 by Murray Hill

I saw this displayed on the tailgate of a welding truck…. “We can weld anything, except the crack of dawn”. If I ever needed a welder, I know who I would hire!