I am sure you are a sales person for a reputable company and are selling a great product or service. What you are selling is so great it has the best quality and value with all the research data possibly available to back up your claims. You can even demonstrate why your product or service is so much better than any of your competition.
All that stuff is really only about you. Your sole purpose in sales is to help others. That means you have to change your point of view and think of your prospects needs and wants. It’s about them and nothing else.
Once you know what the problems are you are in a position to solve them with your customized solutions that your great product or service can provide.
It’s easier than you think. Just imagine yourself sitting on the other side of the desk. It’s a whole different view.