Selling 101: Look far down the runway

When landing a plane the pilot is looking at the runway far ahead and not over the nose of the aircraft. The result is a smooth almost gentle landing where you barely notice the wheels touching down.

Think of this analogy before every sales call. By thinking about your client’s needs and not your own you are now thinking long term, not about a short term sale. Think about the potential of building a long term relationship too.

Visualize what a positive future outcome might look like everyday and you will smooth out the bumps!

About Murray Hill

I am a proud Canadian that wonders around. A lot!
This entry was posted in Performance, Preparation, Sales, Selling and tagged , , . Bookmark the permalink.

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