Serving your niche market

One of the best mass market examples I can think of is the horror movie industry. Not everyone likes these movies but that smaller segment of the population that does like them, like them a lot. So they continue to fill theatre seats and the studios keep making what these customers want. 

I wonder why so many businesses choose to be a generalist and not a specialist. Kind of spooky isn’t it?

About Murray Hill

I am a proud Canadian that wonders around. A lot!
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