With the announcement that Getty Images is going to release 35 million stock photos at no cost for non-commercial use, Jonathan Klein, the CEO of Getty Images says, “images are the communication medium of today and imagery has become the worlds most spoken language”.

They are doing this because they have no choice. Today, everyone can be their own publisher and thanks to technology and social media photos are available anywhere online. They openly admitted they can no longer hold on to the way they have always done business. Just another example of change or become irrelevant. Interesting times?