We need more of them. We need to encourage daydreaming. Dreamers think most about things they are passionate about. That’s when passionate dreamers become doers. When the needle gets moved the dreamer benefits and then many others (consumers, workers, etc.) come along for the ride.

Jeff Bezos, Amazon’s chief visionary is the most recent example. I guess that Amazon’s primary problem to solve is reducing the time it takes for their customers to receive their purchases. I wonder who it was in his company that suggested “hey, why don’t we use drones to deliver packages?” And so they have launched an R and D project to see if the idea will work. I’m sure there will be problems and obstacles to overcome but if it works, for those that live within a 10 mile radius of their 34 US distribution centres they will get their packages almost as soon as they are ordered.

This is “why not” thinking. It’s new and different. Some might even say radical. It’s not that Amazon invented drones, they just came up with a novel idea of using them to solve a customer centric problem.

Dream the impossible. The possible just might become real.

About Murray Hill

I am a proud Canadian that wonders around. A lot!
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