The Joe Boxer/Kmart TV ad has caused a stir. Apparently this ad is “reverse sexism”. No it’s not. It’s entertaining. And a fundamental basic rule of marketing is met here. If you can show the benefit of your product you will sell product. The ad does this beautifully! Here’s to jingle balls!

On my Christmas wish list this year? I wish for special interest groups to keep there lame, politically correct, conservative, self serving interests to themselves!