Have you ever bought a pair of men’s socks that have a piece of crinkly tissue paper placed in one of the socks? Have you noticed that the socks with the tissue paper are way more expensive than a similar pair of socks without the tissue paper.

For some reason the presence of the paper makes us believe that those socks are of a much higher quality and therefore are worth the much higher price per pair!

I wonder who this marketing genius was? Imagine, for the cost of 100th of a cent for a scrap of tissue paper this enables the brand to double or triple the price of a pair of off-shore socks!

Now that’s good marketing!