More on job titles

To my point on my last post, I just opened a sales blog I subscribe to and there is a reference to the ‘new breed of salesperson’ who are of course supported by their new titles. The examples given? “Business Analyst”, “Solution Architect” and the best, I mean worst, of all….”Application Adviser”. These are job titles for sales people? What crap.

About Murray Hill

I am a proud Canadian that wonders around. A lot!
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