When I recently asked one of my advertisers, who is in the spa business, what business are you really in, what are you really selling, his response was brilliant. His response was ” we are in the smiling business”.

Definition? When we deliver our service better than people expect us to, we make them smile! Oh, and the caveat to this working? He added, “our happy employes deliver our service with a genuine smile”.

No wonder this is an immensely successful business. They truly understand what business they are in. Do you know what business you are in? Most don’t. Car dealers still think they are selling cars!!!!