Or maybe this is the future of customer service through convenience and reasonably priced accessibility to information?

I read somewhere online that Fortune Magazine had a new article about Steve Jobs and what he is like as a CEO. I meant to download the issue with that article but didn’t do it right away.

While browsing Flip Board, I saw reference to the article so I clicked on it and got a summary of the story and a direct link to Amazon on the same page. Always one to go down a new rabbit hole, I am now on Amazon and see that for $.99 I can download just the article to my iPad using the Kindle app. In less than a minute I’m enjoying the read for a buck. Easy, fast and cheap!

I think the publisher of Fortune wins as well as this reader.