New Marketing Language

The words are changing. The old days of top of mind awareness and unique selling propostion with push messages on mass media are fading. Now we are starting to pull customers to us with attraction words like relationship, community and tribes, influence, permission, engagement, opt-in, giving and relevance.

About Murray Hill

I happily live and work in Winnipeg, Manitoba, Canada. I wonder around anywhere!
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s