At what point does an in-house private label grocery product become a brand? They compete against “brand” name products as “no-name” but are they really. President’s Choice (Superstore/Loblaws), Compliments (Sobey’s), Great Value (WalMart) provide as much of a brand promise as any other national brand name. No Name is no more!

About Murray Hill

I am a proud Canadian that wonders around. A lot!
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